U.S. Price Barrier Smashed for Childrens Hardcover Picture Book Printing by a Blue Foot Booby.

Blue Foot Press, an imprint of MidAmerica Publishing Company, and it's Blue Foot Booby logo mascot, has crushed the U.S. price barrier to children's hardcover picture book production and printing. Launched just days ago by The Picture Book People, on June 28, 2004, from a small city in Texas, Blue Foot Presss hardcover picture book program brings short-run digital technology and good old-fashioned book sense together to offer never before heard of U.S. manufactured picture book pricing.

Round Rock, TX July 1, 2004 - "Combining digital technology and old-fashioned hard work, we can produce and print childrens full color picture books, at the highest quality levels, at prices that allow independent publishers, self-publishers, and authors the ability to finally compete with U.S. manufactured and printed books," said Scott Damschroder, Publisher of MidAmerica Publishing Company. Until now, publishers were forced to rely on foreign printed and produced books that take months to get, and force them to produce quantities in the thousands, substantially increasing the investment in each book, and consequently the risk of failure.

MidAmerica's printing program has put into the hands of the independent publisher the ability to produce and print a top quality, library grade children's book from right here in the United States at quantities as few as twenty-five. "Printing short-run quantities, from twenty-five to five hundred at a time, allows the small publisher, self-publisher, or author to actually compete in the childrens market at a price point that the market place will tolerate. Even better, it allows a publisher to expand their title base with reduced risk due to the ability to control their financial exposure of each title, until the title has proven itself in the market place," Scott said, expanding on the benefits this will bring to the U.S. childrens book market. "With limited financial exposure and proof of sales potential before substantial investments are made, publishers can maximize their printing, marketing and distribution dollars."

For additional information, or to speak with Scott Damschroder personally about the effects of this new program on the childrens picture book market, call MidAmerica Publishing Company at 1-800-283-4142, or visit their web site at www.mapubco.com .

Book production and printing services are available from MidAmerica Publishing Company immediately. Call for quote or information on pricing and program specifics. Blue Foot Press and The Picture Book People are trademarks of MidAmerica Publishing Company.

MidAmerica Publishing Company is a family owned and operated, small press publisher who specializes in the children's hardcover picture book market. Started in 1988, in the field of desktop publishing, MidAmerica Publishing Company, formally named as such in 1997, has graduated from the beginning stages of digital publishing through traditional book publishing, and now specializing in the children's picture book markets. As well, MPC has several patent pending products in the publishing industry. MPC can offer complete publishing and book production services, design, layout and distribution. They are located in the beautiful Hill Country of central Texas, right in the heart of the literary capital of the Southwest: Austin, Texas.

CONTACT INFORMATION:
Scott C. Damschroder
MidAmerica Publishing Company
1-800-283-4142, Ext. 801
http://www.mapubco.com

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